{"id":19384,"date":"2026-01-08T09:08:45","date_gmt":"2026-01-08T09:08:45","guid":{"rendered":"https:\/\/www.eneutra.com\/?p=19384"},"modified":"2026-01-08T11:53:48","modified_gmt":"2026-01-08T11:53:48","slug":"rebranding-ajuntament-sant-vicenc-de-castellet","status":"publish","type":"post","link":"https:\/\/eneutra.com\/es\/rebranding-ajuntament-sant-vicenc-de-castellet\/","title":{"rendered":"Rebranding Ajuntament Sant Vicen\u00e7 de Castellet: nova identitat visual moderna i funcional"},"content":{"rendered":"\n
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El rebranding de l\u2019Ajuntament de Sant Vicen\u00e7 de Castellet: una nova identitat pensada per a la ciutadania<\/h1>\n\n\n\n

08 GENER 2026<\/p>\n\n\n\n

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L\u2019Ajuntament de Sant Vicen\u00e7 de Castellet estrena una nova identitat visual, un projecte que hem tingut el privilegi de liderar des de la nostra ag\u00e8ncia i que culmina un proc\u00e9s de renovaci\u00f3 necessari<\/a> per adaptar la imatge institucional als temps actuals. El rebranding de l\u2019Ajuntament de Sant Vicen\u00e7 de Castellet<\/strong> respon a una voluntat clara: modernitzar, ordenar i refor\u00e7ar la comunicaci\u00f3 del municipi sense perdre l\u2019ess\u00e8ncia que el fa \u00fanic.<\/p>\n\n\n\n

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Un dels principals reptes era actualitzar l\u2019escut. La versi\u00f3 anterior presentava dificultats de lectura, proporcions desiguals i manca d\u2019unitat gr\u00e0fica. Per aix\u00f2, hem treballat per unificar el tra\u00e7, simplificar les formes i aconseguir que tots els s\u00edmbols (el castell, les graelles, el sautoret i el mol\u00ed) convisquin amb coher\u00e8ncia i siguin perfectament llegibles, tant en mides grans com redu\u00efdes. El resultat \u00e9s un escut modern, equilibrat i fidel a la hist\u00f2ria del municipi.<\/p>\n\n\n\n

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Aix\u00ed \u00e9s el nou rebranding de l\u2019Ajuntament de Sant Vicen\u00e7 de Castellet: una identitat moderna per a un municipi que evoluciona<\/h2>\n\n\n\n
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Un nou sistema de comunicaci\u00f3<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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El nou sistema d\u2019identitat incorpora diferents versions del logotip que ofereixen versatilitat segons l\u2019\u00fas: una versi\u00f3 principal, una opci\u00f3 m\u00e9s lleugera amb tra\u00e7 prim i una versi\u00f3 organitzativa amb una franja lateral destinada a identificar cada \u00e0rea municipal. Aquesta \u00faltima aporta claredat i agilitat en la comunicaci\u00f3, especialment en canals digitals.<\/p>\n<\/blockquote>\n\n\n\n

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La paleta de colors<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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La nova paleta crom\u00e0tica mant\u00e9 el granat institucional com a protagonista, per\u00f2 s\u2019enriqueix amb colors secundaris que ajuden a diferenciar les \u00e0rees de treball. La tipografia Inter Tight completa el sistema amb un estil net, contemporani i molt llegible.<\/p>\n<\/blockquote>\n\n\n\n

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El resultat<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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Amb aquest rebranding<\/strong>, Sant Vicen\u00e7 de Castellet fa un pas endavant i presenta una identitat visual s\u00f2lida, actual i pensada per connectar millor amb la ciutadania. Una marca que mira al futur amb respecte pel passat i amb la voluntat de comunicar de manera clara, propera i eficient.<\/p>\n<\/blockquote>\n\n\n\n

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Una identitat visual que connecta hist\u00f2ria, modernitat i ciutadania<\/h2>\n\n\n\n

La implementaci\u00f3 d\u2019aquesta nova identitat visual no nom\u00e9s suposa un canvi est\u00e8tic, sin\u00f3 tamb\u00e9 estrat\u00e8gic. Un bon sistema de marca permet ordenar la comunicaci\u00f3 i facilita el dia a dia de totes les \u00e0rees municipals. Gr\u00e0cies a una arquitectura clara, una jerarquia tipogr\u00e0fica ben definida i una paleta de colors que crea difer\u00e8ncies sense perdre coher\u00e8ncia, l\u2019Ajuntament podr\u00e0 generar materials m\u00e9s homogenis i professionals. Aquest punt \u00e9s especialment important en un context en qu\u00e8 la comunicaci\u00f3 p\u00fablica \u00e9s cada vegada m\u00e9s immediata i digital.<\/p>\n\n\n\n

Al mateix temps, el rebranding de l\u2019Ajuntament de Sant Vicen\u00e7 de Castellet<\/strong> refor\u00e7a la percepci\u00f3 del municipi com un espai viu, actual i connectat amb la seva ciutadania. Una identitat renovada \u00e9s tamb\u00e9 una oportunitat per refor\u00e7ar l\u2019orgull de pertinen\u00e7a i projectar cap a fora una imatge s\u00f2lida, moderna i recognoscible. El nou escut i el nou sistema visual seran presents en esdeveniments, senyal\u00edstica, documentaci\u00f3 oficial i xarxes socials, convertint-se en una eina de cohesi\u00f3 i representaci\u00f3 per a tots els ve\u00efns i ve\u00efnes.<\/p>\n\n\n\n

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A m\u00e9s, aquesta evoluci\u00f3 del disseny aposta per la durabilitat. Hem creat una identitat preparada per resistir el pas del temps, que no depengui de modes gr\u00e0fiques puntuals i que, a la vegada, sigui prou flexible per evolucionar en el futur si cal. Aquesta visi\u00f3 a llarg termini \u00e9s essencial perqu\u00e8 l\u2019Ajuntament disposi d\u2019una marca robusta, eficient i preparada per als nous reptes comunicatius.<\/p>\n\n\n\n

Amb aquest projecte, reafirmem la import\u00e0ncia de la identitat visual com a eina de servei p\u00fablic: clara, funcional, inclusiva i representativa. Sant Vicen\u00e7 de Castellet estrena imatge, per\u00f2 sobretot, enforteix una manera de comunicar m\u00e9s ordenada, m\u00e9s pr\u00f2xima i m\u00e9s adaptada a la realitat actual.<\/p>\n\n\n\n

Per descobrir tots els detalls, et convidem a veure el projecte de rebranding institucional de Sant Vicen\u00e7 de Castellet<\/strong> al nostre portfoli \ud83d\udd17<\/a><\/p>\n\n\n\n

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Dades clau del projecte<\/h2>\n<\/div>\n\n\n\n
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Client:<\/p>\n\n\n\n

Ajuntament de Sant Vicen\u00e7 de Castellet<\/a><\/p>\n<\/div>\n\n\n\n

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Tipus de projecte:<\/p>\n\n\n\n

Rebranding institucional<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Serveis:<\/p>\n\n\n\n

Identitat visual \u00b7 Branding institucional \u00b7 Sistema gr\u00e0fic<\/p>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
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Any:<\/p>\n\n\n\n

2026<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Preguntes freq\u00fcents sobre el rebranding de l’Ajuntament de Sant Vicen\u00e7 de Castellet<\/h2>\n<\/div>\n\n\n\n
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Qu\u00e8 \u00e9s el rebranding institucional?<\/h3>\n\n\n\n

El rebranding institucional \u00e9s el proc\u00e9s de renovaci\u00f3 de la identitat visual i comunicativa d\u2019una administraci\u00f3 p\u00fablica per adaptar-la als nous canals, millorar la claredat del missatge i refor\u00e7ar la connexi\u00f3 amb la ciutadania, mantenint sempre el respecte per la identitat i la hist\u00f2ria del municipi.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Per qu\u00e8 \u00e9s important renovar la identitat visual d\u2019un ajuntament?<\/h3>\n\n\n\n

Una identitat visual actualitzada permet ordenar la comunicaci\u00f3 municipal, millorar la llegibilitat dels missatges i oferir una imatge m\u00e9s professional, coherent i propera, adaptada a les necessitats modernes i refor\u00e7ant la connexi\u00f3 amb la ciutadania, mantenint sempre el respecte per la hist\u00f2ria i la identitat del municipi.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Quins elements inclou un projecte de rebranding institucional?<\/h3>\n\n\n\n

Un projecte de rebranding institucional sol incloure el redisseny de l\u2019escut o logotip, la definici\u00f3 d\u2019un sistema gr\u00e0fic flexible, una paleta crom\u00e0tica, una tipografia corporativa i unes normes d\u2019\u00fas que garanteixen coher\u00e8ncia en tots els canals de comunicaci\u00f3.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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En qu\u00e8 es diferencia el branding institucional del branding corporatiu?<\/h3>\n\n\n\n

El branding institucional posa el focus en el servei p\u00fablic, la inclusivitat i la representaci\u00f3 col\u00b7lectiva, mentre que el branding corporatiu t\u00e9 un objectiu m\u00e9s comercial. En el cas dels ajuntaments, la identitat ha de ser clara, accessible i duradora en el temps.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Si el teu ajuntament o entitat p\u00fablica est\u00e0 valorant un projecte de rebranding institucional o de renovaci\u00f3 de la seva identitat visual, aquest projecte mostra com una marca p\u00fablica pot evolucionar sense perdre la seva ess\u00e8ncia.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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EXPLICA’NS EL TEU CAS<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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<\/h2>\n\n\n\n

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a banda d’aix\u00f2, a continuaci\u00f3, a difer\u00e8ncia de<\/p>\n\n\n\n

tan bon punt, tan aviat com
val a dir, val la pena dir que, vist que<\/p>\n\n\n\n

tenint en compte que, tot i, tot seguit<\/p>\n\n\n\n

“igualment”, “malgrat”, “mentre”, “mentrestant”, “parallelament”, “paral\u00b7lelament”, “per\u00f2”
“perqu\u00e8”, “quan”, “primerament”, “resumidament”<\/p>\n\n\n\n

“resumint”, “segurament”, “segons aix\u00f2”, “sens dubte”, “sin\u00f3”,
“sobretot”, “tamb\u00e9”, “tanmateix”<\/p>\n\n\n\n

“abans”, “aix\u00ed”, “alhora”, “aleshores”, “altrament”, “anteriorment”, “breument”, “b\u00e0sicament”,
“contr\u00e0riament”<\/p>\n\n\n\n

a banda d’aix\u00f2, a continuaci\u00f3, a difer\u00e8ncia de<\/p>\n\n\n\n

“despr\u00e9s”, “doncs”, “efectivament”, “endem\u00e9s”, “especialment”, “evidentment”, “finalment”, “fins a”,
“fins que”, “generalment”<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

El rebranding de l\u2019Ajuntament de Sant Vicen\u00e7 de Castellet: una nova identitat pensada per a la ciutadania 08 GENER 2026 L\u2019Ajuntament de Sant Vicen\u00e7 de Castellet estrena una nova identitat visual, un projecte que hem tingut el privilegi de liderar des de la nostra ag\u00e8ncia i que culmina un proc\u00e9s de renovaci\u00f3 necessari per adaptar […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_joinchat":[],"footnotes":""},"categories":[1,89],"tags":[],"class_list":["post-19384","post","type-post","status-publish","format-standard","hentry","category-blog-diseno-grafico","category-redes-sociales"],"yoast_head":"\nRebranding Ajuntament Sant Vicen\u00e7 de Castellet: nova identitat visual moderna i funcional - Eneutra \u00b7 Ag\u00e8ncia Gr\u00e0fica \/\/ Branding + Web + Social Media a Manresa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eneutra.com\/es\/rebranding-ajuntament-sant-vicenc-de-castellet\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding Ajuntament Sant Vicen\u00e7 de Castellet: nova identitat visual moderna i funcional - 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