{"id":19344,"date":"2025-10-09T15:40:20","date_gmt":"2025-10-09T15:40:20","guid":{"rendered":"https:\/\/www.eneutra.com\/?p=19344"},"modified":"2025-10-09T15:40:22","modified_gmt":"2025-10-09T15:40:22","slug":"dissenyador-grafic-picnic-manresa","status":"publish","type":"post","link":"https:\/\/eneutra.com\/es\/dissenyador-grafic-picnic-manresa\/","title":{"rendered":"Empresa encarregada del disseny gr\u00e0fic de PICNIC a Manresa."},"content":{"rendered":"\n
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PICNIC, la nova rostisseria que dona aire fresc a la cuina casolana de Manresa<\/h1>\n\n\n\n

10 OCTUBRE 2025<\/p>\n\n\n\n

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Aquest octubre, Manresa<\/strong> ha donat la benvinguda a PICNIC<\/strong>, una nova rostisseria de menjar casol\u00e0 per emportar situada al carrer de l\u2019Era de l\u2019Esquerra, 12. Amb una proposta honesta i propera, PICNIC arriba per convertir-se en una “refer\u00e8ncia take-away a la Catalunya Central<\/strong>“, combinant receptes tradicionals amb una presentaci\u00f3 moderna i cuidada i des d’Eneutra ens hem encarregat de dissenyar tota la imatge gr\u00e0fica de la marca.
El seu objectiu \u00e9s clar: recuperar l\u2019ess\u00e8ncia de la cuina de tota la vida<\/strong> i oferir-la en un format \u00e0gil i contemporani, pensat perqu\u00e8 cadasc\u00fa pugui gaudir-la a casa, a la feina o all\u00e0 on vulgui<\/strong>.<\/p>\n\n\n\n

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En aquest article t\u2019expliquem tots els detalls del projecte de branding per a <\/strong>PICNIC<\/strong>,<\/a> la nova rostisseria de menjar casol\u00e0 per emportar que acaba d\u2019obrir les portes a Manresa. A m\u00e9s, t\u2019expliquem com ajudem a empreses del sector gastron\u00f2mic i d\u2019alimentaci\u00f3<\/strong> a potenciar la seva imatge a trav\u00e9s d\u2019un branding cuidat, coherent i pensat estrat\u00e8gicament<\/strong> per connectar amb els seus clients. <\/p>\n\n\n\n

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Una marca que respira naturalitat, dissenyada per transmetre-ho<\/h2>\n\n\n\n
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Un univers gr\u00e0fic ple de detalls<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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A Eneutra<\/strong>, hem tingut l\u2019oportunitat d\u2019acompanyar PICNIC des del primer dia en la construcci\u00f3 del seu univers visual<\/strong>. Des de la conceptualitzaci\u00f3 de la marca fins al desenvolupament del branding complet<\/strong>, el repte ha estat transmetre una sensaci\u00f3 de proximitat, calidesa i confian\u00e7a<\/strong>, per\u00f2 amb un aire renovat i optimista<\/strong>.<\/p>\n\n\n\n

El logotip<\/strong>, dibuixat lletra a lletra, \u00e9s el cor del projecte: simple, amable i reconeixible. El seu tra\u00e7 manual evoca all\u00f2 casol\u00e0 i artesanal, mentre que la composici\u00f3 neta i equilibrada li d\u00f3na un car\u00e0cter actual i vers\u00e0til.
Aquesta ess\u00e8ncia es completa amb un univers gr\u00e0fic ple de detalls<\/strong>: un personatge simp\u00e0tic amb cistella de p\u00edcnic que actua com a emblema visual, un patr\u00f3 inspirat en les estovalles cl\u00e0ssiques<\/strong> <\/a>i una col\u00b7lecci\u00f3 d\u2019icones d\u2019est\u00e8tica vintage actualitzada<\/strong>, que aporten dinamisme i coher\u00e8ncia a totes les aplicacions.<\/p>\n<\/blockquote>\n\n\n\n

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El disseny com a llenguatge propi
<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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Cada decisi\u00f3 de disseny s\u2019ha pres amb un objectiu clar: fer que la imatge de PICNIC parli el mateix idioma que la seva cuina<\/strong>. Els colors c\u00e0lids i naturals evoquen ingredients reals i elaboracions fetes amb cura, mentre que la tipografia i la composici\u00f3 reforcen la idea d\u2019un espai proper, hum\u00e0 i de confian\u00e7a<\/strong>.
El resultat \u00e9s una marca atemporal per\u00f2 viva<\/strong>, capa\u00e7 de connectar amb un p\u00fablic ampli i transmetre autenticitat des del primer cop d\u2019ull.<\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

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M\u00e9s enll\u00e0 del logotip<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

<\/p>\n\n\n\n

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El treball de branding s\u2019ha est\u00e8s tamb\u00e9 a la retolaci\u00f3 del local<\/a><\/strong>, assegurant que cada detall mantingui la coher\u00e8ncia visual i emocional del projecte.
PICNIC no \u00e9s nom\u00e9s un lloc on comprar menjar per emportar, \u00e9s una experi\u00e8ncia completa<\/strong> que combina sabor, tradici\u00f3 i disseny<\/strong> en un mateix espai.<\/p>\n<\/blockquote>\n\n\n\n

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L\u2019empremta d\u2019Eneutra<\/strong><\/h3>\n<\/blockquote>\n\n\n\n

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A Eneutra, creiem que el disseny gr\u00e0fic i el branding<\/strong> tenen el poder de transformar idees en marques amb \u00e0nima. En el cas de PICNIC, la connexi\u00f3 va ser immediata: una proposta culin\u00e0ria amb valors clars, proximitat, qualitat i sostenibilitat, que mereixia una identitat a la seva al\u00e7ada.<\/p>\n<\/blockquote>\n\n\n\n

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Una experi\u00e8ncia gastron\u00f2mica amb identitat pr\u00f2pia <\/h2>\n\n\n\n

Si sou de Manresa o voltants<\/strong>, no deixeu passar l\u2019oportunitat de visitar PICNIC<\/strong>, al carrer de l\u2019Era de l\u2019Esquerra, 12. Darrere d\u2019aquest nom tan evocador hi trobareu m\u00e9s que una rostisseria: un espai que reivindica el valor del menjar casol\u00e0<\/strong> fet amb ingredients de qualitat, receptes honestes i una cura pel detall que es nota en cada plat.
I si voleu un branding tan espectacular com aquest<\/strong>, ja ho sabeu\u2026 contacteu amb nosaltres!<\/a><\/strong> \ud83d\ude04<\/p>\n\n\n\n

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<\/h2>\n\n\n\n

<\/p>\n\n\n\n

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a banda d’aix\u00f2, a continuaci\u00f3, a difer\u00e8ncia de<\/p>\n\n\n\n

tan bon punt, tan aviat com
val a dir, val la pena dir que, vist que<\/p>\n\n\n\n

tenint en compte que, tot i, tot seguit<\/p>\n\n\n\n

“igualment”, “malgrat”, “mentre”, “mentrestant”, “parallelament”, “paral\u00b7lelament”, “per\u00f2”
“perqu\u00e8”, “quan”, “primerament”, “resumidament”<\/p>\n\n\n\n

“resumint”, “segurament”, “segons aix\u00f2”, “sens dubte”, “sin\u00f3”,
“sobretot”, “tamb\u00e9”, “tanmateix”<\/p>\n\n\n\n

“abans”, “aix\u00ed”, “alhora”, “aleshores”, “altrament”, “anteriorment”, “breument”, “b\u00e0sicament”,
“contr\u00e0riament”<\/p>\n\n\n\n

a banda d’aix\u00f2, a continuaci\u00f3, a difer\u00e8ncia de<\/p>\n\n\n\n

“despr\u00e9s”, “doncs”, “efectivament”, “endem\u00e9s”, “especialment”, “evidentment”, “finalment”, “fins a”,
“fins que”, “generalment”<\/p>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

PICNIC, la nova rostisseria que dona aire fresc a la cuina casolana de Manresa 10 OCTUBRE 2025 Aquest octubre, Manresa ha donat la benvinguda a PICNIC, una nova rostisseria de menjar casol\u00e0 per emportar situada al carrer de l\u2019Era de l\u2019Esquerra, 12. Amb una proposta honesta i propera, PICNIC arriba per convertir-se en una “refer\u00e8ncia […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_joinchat":[],"footnotes":""},"categories":[1,89],"tags":[],"class_list":["post-19344","post","type-post","status-publish","format-standard","hentry","category-blog-diseno-grafico","category-redes-sociales"],"yoast_head":"\nDisseny Gr\u00e0fic Gastronomic a Manresa \u00b7 Descobreix PICNIC<\/title>\n<meta name=\"description\" content=\"Hem creat el disseny gr\u00e0fic de PICNIC, la nova rostisseria de Manresa. 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